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Research papers

Readers-per-copy revisited

The ratio of the estimated readership of a newspaper or magazine to its net sale or circulation - 'readers-per- copy' - remains a controversial statistic, principally because many people believe, erroneously, either that similar publications should,...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael M. Brown
June 15, 1988
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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/readers-per-copy-revisited